Monday, June 18

Radio Math

Since Mike and Mike in the Morning decided to talk about Sox & Yanks, I flipped around the dials on the radio this morning. I caught a radio DJ (do they still call them DJs?) commenting on how album (do they still call them albums?) sales of Journey were up 100% since the song "Don't Stop Believing" was played on the Sopranos. She also commented on downloads being up 482%. She then commented that she "couldn't comprehend how that [482%] was calculated." Really? That's not that hard of math. Right when I was thinking about how funny it would be to bring this up in a blog, she further demonstrated her complete lack of match skills. She said something to this effect: "So, sales are up 100%. Does that mean there were 0 sales before because no one were buying them and now they're 100% because people are buying them again." I was dumbfounded. I think she actually believes there were 0 sales this week so whatever number of sales there were this week made it 100%. She may even believe that there were 0 sales last week and 100 this week, I'm not sure. Then again, she could still be doing the long division in her head trying to figure out what 482% means. So for every high schooler out there struggling with math, there could be a future in morning drive-time radio for you!

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